How to build a successful Beauty clientele. If you read my previous post Things I Wish I Knew Before Qualifying In Nails and Beauty. You will have read about a few common mistakes that are easily made after being newly qualified that can tarnish your reputation. As exciting as it may be to qualify it doesn’t mean you’re at the level of your competitors yet… but it also doesn’t mean you couldn’t be the best in town either.
So I have put together some tips on how you can build a successful beauty clientele. It also contains things that I have noticed since becoming a salon owner.
10 Do’s: How To Build A Successful Beauty Clientele
- Start practising on friends and family at home, also don’t forget to practise on yourself. Doing your own nails is very tricky but who better than yourself to try new tricks on?
- A few mobile visits won’t hurt for the experience but… Make sure they are away from your area (see my post for more).
- Work from home. It’s a free space and your friends and family won’t mind spending hours with you while you practise and have a pamper night.
- As your confidence grows and your starting to feel happy with your work set up Facebook and Instagram. They are perfect to advertise. I also have a post on using social media for growing clientele.
- Set your prices based on local competitors and slightly undercut if. Don’t undercut yourself too much or it may be difficult to raise prices in the future.
- After 6-12 months you feel pretty confident to reach out to a salon. Don’t lose heart if some say no or don’t reply.
- Let the salon know you have an existing clientele and experience. Send them your work, and see if you can afford their prices to rent a chair/ room.
- You must be insured so keep your certificates and proof of insurance.
- Make sure you’re approachable and friendly, clients won’t return to a salon with a bad atmosphere
- Be patient, it takes consistency and time to build.
In my opinion, it takes a good year of hands-on daily practise and work until you are doing a fabulous job (especially with acrylic nail extensions). If you prematurely set up in a salon you immediately start getting a bad reputation for the following reasons.
10 Don’ts: Problems You May Face Whilst Building Your Clientele
- People talk. If you’re clients nails aren’t lasting, or don’t look great clients won’t return and will tell other people not to use you. This is such a shame as you are only learning but first impressions with a new beautician or nail tech are crucial.
- It takes a long time to finish a set of nails when you first start and some clients have somewhere to be. But don’t worry you’ll speed up with practice.
- Don’t rely on building a great clientele from being mobile. Clients rarely move with you to a salon, they just find another mobile technician. I have a separate post on this here.
- Don’t post early photos of your work. If you want to take photos while your learning, keep them for your own benefit to see your progress.
- Delete past photos as you get better. There is nothing more damaging to your reputation than old photos. One bad photo can stop someone booking in, even if you have 10 great new photos.
- Do not burden your clients with your own issues. It’s their beauty therapy session, you don’t want them feeling they leave feeling tenser than when they arrived.
- Set your price and stick to it. Don’t be too cheap, be reasonable for your area and competition.
- Don’t use cheap/ cheat products. I personally see nail techs using ‘BlueSky’ shellac all the time. This might be something you don’t mind wearing, but investing in a decent ‘authentic’ brand is so worth it in the long run.
- Don’t lose heart, it will take time to build. You have to take the busy days with the quiet, some days you may do none at all. Eventually, you could be making a really good living so keep on at it.
Keep at it.
As long as you have a passion for what you do, and make sure you work to your highest standard the word will spread and you will gain some fabulous clients.
The first year is your learning stage. Nails will break and chip. Mistakes will be made and learnt from. There is so much to learn and clients are not very forgiving even if you become a nail queen a year later. The ones you lose to begin may not come back but that’s ok.
If the tips for Do’s and Don’ts on how to build a nail & beauty clientele has helped you please let me know. There is so much more that I could ramble on about, so please drop me a comment if you have any more questions. Maintaining a good reputation is key to success.